Hey, I just had a crazy idea. What if we decided to sell products based not on things they actually do, but on things they don't do nor possibly could? It's just retarded enough to work!
I'm guessing that people under the age of 35 were not buying enough insurance.
Friend 1: "Snatching stuff takes-" [rock smashes through window] "Oh! What is going on in here?"
Friend 2: "Uh oh."
Dude With Insurance: "It's okay, relax. Watch this." [singing poorly] "Like a good neighbor, State Farm is there!"
[State Farm Agent appears from nowhere]
Agent: "Hey Dave."
I'm guessing mid to late 20s for these guys. Do they really all remember this jingle? When was the last time State Farm used it before this series of ads? Whatever.
Friend 2: "Wow."
Friend 1: "Is that your agent?"
Dude: "It's the jingle."
Ugh. Talk about an annoying meta-concept. "Off-key renditions of our famous jingle are like the Bat Signal for our insurance agents!" How postmodern of you.
Dude: "Try it!"
Friend 1: "Uh, no."
You had the right idea.
Friend 2: [singing extremely poorly] "Like a good neighbor-"
Dude: "Just say it."
Friend 2: "State Farm is- is there."
Friend 1: "With a sandwich."
[A sandwich appears on the table]
What? Why? This has something to do with insurance? "Be insured against hunger, with State Farm."
Friend 2: "Ohhh yeah."
Dude: "And the girl from 4E?"
"Be insured against blue balls, with State Farm."
Friend 2: [inexplicably delivering his line like a Southern Baptist minister] "And can I get a hot tub?!"
[Hot tub appears in the middle of the room]
"Be insured against not looking like the kind of douchebag who has a hot tub in the center of his apartment, with State Farm."
Voiceover: "Find out what else State Farm agents can do for you at whyagent.com."
I think you mean "Find out what State Farm agents can do for you," since this commercial did not show me anything that a State Farm agent can actually do. They're not going to bring me a sandwich or make a hot tub appear in my apartment, and they're definitely not going to get me laid. For that matter, wasn't that agent here because of a broken window? What happened to that?
Selling products without referencing anything they do is one thing; that's old hat at this point, and frankly it's an odd commercial these days that focuses too heavily on its product's strengths. But selling a product based only on things it doesn't do, can't do, and will never, ever do no matter how much you use it? It's like a Coke ad that says it helps build strong bones or some shit. I would have just written this off as obviously intended to be silly humor if not for the fact that they explicitly use the word "else." What else can State Farm agents do for you? No. They cannot do anything shown, at any point. Here's what a State Farm agent can probably do for you: survey the damage, help you to file a claim, and then never be involved with you again until the next time something breaks in your house. Granted, that doesn't play as well on television.