Saturday, August 30, 2008
There will be a test later.
Pop quiz. How many of you can name at least one of the jackass things this woman was doing as she was walking down the street? Would you ever aspire to be like, hang around with, or smell like this woman?
Now, Question #2. Given that the ad is ostensibly all about the five reasons that make this product so unique and effective, how many of you can name at least one of them? I can't. That's because they were all in moderately-sized print at the top, away from the center of the screen, where our eyes are being drawn by (again) the jackass things this woman was doing as she was walking down the street. And the reasons are not recapped or summarized at the end- there's just a large graphic reminding you that the five reasons exist. As good as any of those characteristics of the deodorant might be, all I can take away from the commercial is how much I hate it and the character in it and, by association, the product.