SalesGenie's spots have been, at various times, stupid, manipulative and even borderline racist. But until now, at least they generally worked around the product they were selling and, you know, kind of made sense.
What in the hell does this have to do with anything SalesGenie does? Who is this military guy and why on earth would he give a shit about SalesGenie? Apparently he's supposed to be a competitor... right? I mean, that's the only way it makes sense. But I don't think SalesGenie competes with the military. Does SalesGenie even have competitors who might "mess" with them?
Other SalesGenie ads, while hideously low-budget and usually poorly thought out, at least show salesmen becoming successful after using the service. This one invents a bizarre competitor, brings in an actual genie character - which would make way more sense if they'd ever used one before - and has SalesGenie "win" by draping its logo over this random competitor. All that and it looks like it cost about twelve bucks to make. Do you think that SalesGenie would get more bang for their buck if they hired an actual ad agency and just stopped running ads during the Super Bowl and the Oscars? There's something to be said for having the biggest audience possible, sure, but there's also something to be said for not embarrassing yourself in front of said audience.