Normally I don't much care for the FCC's censorship tactics, but I think we need to thank them for preventing Bud Light from inflicting the following ad on us during the Super Bowl.
Oh my God. Do you guys get it? It's about farting! Ha ha ha! Cut the cheese! Pull my finger! Girls don't do it! Hi-larious! I can't stop laughing! Let's all congratulate the marketing execs at Bud Light who pitched this one:
I almost wonder if the FCC banned this ad because of its really-not-veiled-at-all fart/poop jokes, or because based on the level of the humor they assumed that Bud Light was trying to sell beer to fourth-graders. Do people above the age of 14 still say "cutting the cheese," anyway?
Also, someone please explain to me why this ad needed to be a minute long. A minute long? Really? It's the same one joke over and over again! "'Cutting the cheese' refers to farting! But it can also, in unrelated scenarios, refer to actually slicing a blade through cheese, thereby cutting it! Did you catch that? No? By 'it' I meant the actual dairy product, cheese, there. Now? Still not sure? Well, here, let's do the exact same joke fifteen more times. Maybe you'll figure it out eventually. For good measure, we'll throw in 'pinch a loaf,' which I don't think anyone under the age of 80 says anymore and which doesn't really make sense as something one would do at work, even if bread is shown. Riotous!"
Bud Light: Either we're total morons or we think you are. I'm looking forward to whoopee cushions featuring prominently in their next spot.