The commercial for Covet by Sarah Jessica Parker can't decide.
Unfortunately, the only version available on YouTube was a truncated version. Toward the conclusion of the full-length version, she pleads with the policeman in the car for "just a little spritz, s'il vous plaît." And you know, it's cool if she wants to poke a little fun at the super-serious Calvin Klein fragrance ads of the 1990s, but you have to commit to the whole concept. You can't start out with "check out this spoof!" and then end with "but seriously now, look how quasi-noir I am."
In conclusion, WTF.