This 7up ad is not, on its face, inherently problematic. It doesn't really try to be funny, it's pretty basic and inoffensive, etc. But something about the imagery really bugs me.
(Sorry about the lack of embedding.)
7up: it's just like fresh-picked fruit! 7up is like, totally healthy for you! You should probably have 4-5 servings of 7up a day, because that's what the food pyramid says for fruit and drinking 7up is basically like eating a lemon and/or lime!
One 12 oz. can of 7up: 150 calories, 38 grams of sugar (high fructose corn syrup), not a significant source of vitamins.
One six-ounce lemon and one six-ounce lime: 83 calories, 17 grams of sugar (unrefined fructose), 136% of your RDA of vitamin C.
I mean, basically the same thing, right, guys? Right?
I guess I appreciate the effort by 7up to add incrementally fewer chemicals to our diets, but let's not act like it's anything other than sugar water. Deal?