As everyone and their mother now knows, HD-TV is the future of television. It has an amazing, crystal-clear picture, and it lets you see things like they were right in the room with you.
So why would you use a close-up shot of this guy's face to sell it?
Is there anyone you would less like to see a flawless, high-definition close-up of than this guy? Good God! Sure, he's not the ugliest man alive or anything, but he's definitely scary-looking, and his severe facial expression is doing him no favors. The entire tone of the commercial is something along the lines of "scare people into getting DirecTV HD," which I don't even understand as a concept. Why would you need to take this kind of approach? "Look, it doesn't matter if we're better than cable or not - just buy DirecTV and we promise you'll never have Ugly McFreakish flying at you again!"
Using a close-up shot of someone scary-looking to sell HDTV is like a McDonald's ad that shows a fat guy having a heart attack while shoving a hamburger into his face. "If you use our product, this is your worst-case scenario!" I thought only cigarette companies were required to run ads like that.